HI, I’M James.
I explore the people, science, and stories behind aquaculture.
I create documentary-style content that highlights the work being done across the world to responsibly produce seafood. With a background in genetic biology, an entrepreneurial drive, and a passion for the ocean, I began creating video content in 2021, and the rest, as they say, is history.
“In less than a year, James has redefined Scottish salmon on the global marketplace. We are thrilled to have worked with him on such an extensive project.”
— Mowi SCOTLAND
“James’ ability to give a bipartisan, professional, and unique perspectives on our company has greatly impacted our brand and species in a once-in-a-lifetime manner.”
— Baja Aqua Farms
+4M monthly views
+490 000 followers
+6% avg. engagement
WHAT I DO
I film on-site across aquaculture – sea farms, hatcheries, research institutions, processors, and beyond. My goal is to share what modern aquaculture actually looks like, including the work, science, and the people behind it.
My approach is at the intersection of expertise and curiosity – translating technical operations into stories that anyone can connect with, while still earning the respect of those inside the field.
HOW IT WORKS
I produce short-form documentary series, educational breakdowns, and long-form storytelling projects that uncover the people, innovations, and ideas driving aquaculture forward.
Whether it’s through film, discussion, or live events, my focus remains on amplifying the best that aquaculture has to offer.
I bring aquaculture to life
In an era when misinformation clouds perception, my mission is to show aquaculture as it really is: innovative, responsible, and essential to feeding the future. By documenting real farms, real people, and real impact, I give voice to aquatic farming that sustains communities and the planet alike — transforming transparency into trust.
work
with me.
By combining on-site filming, first-hand storytelling, and a global digital reach, I help aquaculture companies build trust, attract new audiences, and strengthen their reputation.
If you’re looking to showcase your operations, innovations, or people in a way that connects with consumers and industry alike, let’s set up a call and explore how we can bring your story to life.